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Company
Heimat Active
Client
Netflix
Year
2021
Deliverables
OOH and Digital OOH Concept
Art Direction
Design

Can you understand young? Certain tones and frequencies can only be heard by younger people. We used this fact to create a large scale audio test installation in Berlin's Central Station - Hauptbahnhof, to age-test people and play with the generational issues that occur due to parents and teens speaking "different" languages. Once they are done with the test, a trailer plays on the digital screen, depending on their result. Trailer one "for RATED YOUNG", trailer two"for RATED OLD".

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